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Making It in America: A 12-Point Plan for Growing Your Business and Keeping Jobs at Home, by John Bassett, Ellis Henican
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Everyone knows you can't build things in America anymore. Everyone, that is, except John D. Bassett III. While one corporation after another exported their manufacturing to high-volume factories in low-wage locations overseas, Bassett's traditional wood bedroom furniture manufacturing company has not only survived, but thrived, making premium products right here in America. When everyone else was rushing for the exits, Bassett bet on the talent, dedication, and uncompromising quality of American workmanship.
And he won.
In Making It in America, Bassett tells you the secrets that have made Vaughan-Bassett Furniture so successful doing what everyone said couldn't be done. Drawing on rich life experience, including the everyday challenges running a traditional manufacturing company, Bassett constructs a 12-point plan to achieve successful leadership in any business. These steps include: Have a winning attitude, respect your employees, don't panic, reinvest constantly, and make the best of the worst.
Bassett's story is about how those values underpinned his personal success and how they can revitalize America itself. In the face of feckless leadership, crumbling infrastructure, and global competition, Bassett's story is a blueprint for how America can revitalize its role as leader of the free world and how your success can be part of it.
- Sales Rank: #919210 in Books
- Brand: FaithWords/Hachette Book Group
- Published on: 2017-02-07
- Released on: 2017-02-07
- Original language: English
- Dimensions: 8.00" h x .75" w x 5.20" l,
- Binding: Paperback
- 288 pages
Review
If more manufacturers approached the threat of global competition with John Bassett's grit, creativity and common sense, America's factories might soon start humming again. Bassett has figured out how to make profits while putting his workers front and center, a quality that business leaders who care about America (and American consumers) would be wise to emulate.―Beth Macy, author of the New York Times bestselling Factory Man
John Bassett's insight and wisdom is authentic and practical, being drawn directly from experience on the shop floor and combat on the front lines of international trade.―Claude B. Nielsen, Chairman and Chief Executive Officer, Coca-Cola Bottling Company United, Inc.
John Bassett has been a leading figure in the furniture industry for decades. His passion for preserving U.S. jobs, evident throughout his insightful and provocative book, is an inspiration to all of us who take pride in American manufacturing.―Kurt Darrow, CEO, La-Z-Boy Incorporated
John Bassett is an icon in the furniture industry and a world-class leader and manager. And he's a street fighter, too. You can learn his business methods and secrets in this important new book.―Keith Koenig, President, City Furniture
John Bassett built Vaughan-Bassett Furniture Company into the largest wooden bedroom maker in the United States by betting on the ability of his Virginia workers to compete - and win - against workers anywhere in the world. Making It in America tells readers exactly how he did it, providing a blueprint for motivating and inspiring any workforce facing its own unique challenges.―Senator Mark R. Warner
When you lead from within, a remarkable power is realized. John's plan-commonsense communication-works.―Roger O'Shaughnessy, CEO/ Chairman, Cardinal Glass Ind.
Making It in America is a book of strong lessons that must be learned to exist in a global economy, told in commonsense wording with the parables only a man of the old South can tell. I only wish it was longer.―W.W. "Jerry" Epperson, Jr., Mann, Armistead & Epperson, LTD.
About the Author
JOHN BASSETT III is a third-generation factory man who went up against the global market to save his family furniture business. He now employs hundreds of people at Vaughan-Bassett furniture.
ELLIS HENICAN is a long-time New York newspaper columnist, talk radio-host, and on-air commentator at the Fox News Channel. He has written two recent New York Times bestsellers, Home Team with New Orleans Saints coach Sean Payton, and In the Blink of an Eye with NASCAR legend Michael Waltrip.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Should be a movie
By Bargainmonger
Hope it's true that Tom Hanks is developing something for HBO based on this book as it's a tale well told of how a man with deep family roots in the furniture manufacturing industry didn't cash in his chips as cheap imports flooded the US market. He fought back to keep factories going and save US jobs. The author doesn't paint him as a saint or someone with all the answers. If you don't know someone who has lost a manufacturing job because it went overseas or if you don't think those jobs matter to you personally, read this book. Millions of people have lost their jobs as US plants have closed. And those job losses affect everyone in this country one way or another. Reading about international trade agreements may sound like a cure for insomnia. But the author simplifies what happens when unfair trade practices by other countries leave people in this country with no way to feed their families. The book traces the history of the good, bad and ugly of furniture making in the South from its beginnings to the current day when some people question whether it can survive. If everyone doesn't support US manufacturing, lots of other jobs will keep going with it. This book isn't dry statistics about imports and exports. It's about real people struggling to survive and how US industry has to get creative to make that happen.
1 of 1 people found the following review helpful.
Having had John Bassett my boss at National Mtn Airy ...
By Lori Burmester
Having had John Bassett my boss at National Mtn Airy as I had the Northwest territory I was interested in what happened to him in keeping a bedroom furniture co. going with overseas factory competition. Also what has happened in furniture mfg. industry in the 2000's after I retired. I only hope he can keep the co. going. JAY BURMESTER EAST WENATCHEE, WASH.
0 of 0 people found the following review helpful.
With John Bassett, what you read is what you get
By Alan D. Cole
Speaking as a life long furniture professional, this book captures the times and challenges of not only the furniture industry, but many American industries during this period. And John Bassett was, in real life, just as depicted in his book. A strong leader, and determined to stand fast against the tides of globalization. What you read is, literally, what you get with JB.
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