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Change Ahead: How Research and Design are Transforming Business Strategy, by Carola Verschoor
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Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development.
- Sales Rank: #1357630 in Books
- Published on: 2015-12-22
- Original language: English
- Number of items: 1
- Dimensions: 9.40" h x .90" w x 7.40" l, .0 pounds
- Binding: Paperback
- 240 pages
About the Author
Carola Verschoor is the founder of GROH! (www.groh-innovation.com)
She is an innovator, growth agent, brand builder, creative doer, marketing strategist and foodie. Her natural habitat is where innovation, marketing and design intersect.
Carola loves challenges and believes that growth is achieved through a healthy mix of creativity, daring to believe in new possibilities, business-sense and a passion for making things work. In her practice at GROH! she supports clients in getting through the ‘Grrrr’’’’ of change and into the ‘Ooohhh!’ of suprising, creative results to business problems.
Carola has worked for over 20 years for and with some of the world’s largest branded goods companies, including: Kraft Foods, The Coca-Cola Company, Danone, Ahold, Spadel, Sara Lee, FrieslandCampina, DSM, Philips and KPN among others. She resides in The Netherlands with her husband and children.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Great perspective into the future of behavioral research and design
By W. Leach
I read this book over the holidays and can tell you it is one of the best behavioral research and design books I have read. Carola makes a strong case for a codependent marketing research and design industry. If you want to see the future of the marketing research and design - buy this book.
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